Sales Strategy
Consultative Selling: Moving Beyond the Product Pitch
What consultative selling looks like in an actual client conversation, and how to stop defaulting to features when the room goes quiet.
Insights
Notes on commercial conversations.
Practical writing on sales, communication, and professional development. These pieces are introductory and observational. They do not cite invented research.
Sales Strategy
How to Structure a More Effective Sales Discovery Call
A practical structure for discovery conversations that keeps the buyer talking, clarifies commercial need, and ends with a specific next step.